Multidisciplinary Creative in Dance, Fashion, and Art

Joana Rosell is a versatile creative, merging her passions for dance, fashion, and art into a multidisciplinary career. Originally from Barcelona and now based in London, she brings an international perspective to her work, fluent in both Catalan and Spanish. A 2021 graduate of London Studio Centre with a First-Class Degree in Dance and Performing Arts, Joana combines her deep knowledge of movement with a natural talent for visual storytelling.

Creative Leadership in Fashion

Joana Rosell plays a key role at Sanne, a London-based luxury made-to-order fashion brand, where she collaborates closely with the CEO & Founder across multiple departments. Her work encompasses marketing, studio management, public relations, sales, design, and logistics—all while serving as a creative lead. Joana’s expertise shines in producing fashion campaigns from concept to completion, taking on art direction, casting, styling, movement direction, and sometimes even the photography itself. She is also adept with digital tools like Photoshop and video editing software, which she uses to create compelling visual content for social media and fashion look books.

Joana’s experience in event coordination has taken her talents to global stages, with successful projects in London, Dubai, and Riyadh. Her networking skills and ability to collaborate with stylists, celebrities, and other creatives underscore her talent for building strong industry relationships, solidifying her reputation as an organizational powerhouse.

A Distinctive Fusion of Dance and Fashion

With over a decade of professional dance training, Joana is well-versed in a wide range of styles, including ballet, contemporary, jazz, hip hop, musical theatre, tap, Latin, and even stage combat. Her distinctive strength lies in merging her performance experience with her passion for fashion. Joana's choreography and movement direction not only elevate her dance work but also influence her fashion projects, resulting in visually captivating campaigns that feel alive and emotionally engaging.

Her transition into the fashion world evolved naturally as part of her artistic journey. Serving as a movement director, stylist, and creative, Joana has contributed to projects such as Emma Christopher’s fashion film 'SEX' and Central Saint Martins’ collaborations, where her ability to combine the physicality of dance with the visual elegance of fashion has solidified her as a creative visionary.

The Ultimate Multidisciplinary Creative

Joana Rosell is a standout multidisciplinary creative, known for blending dance and fashion into a cohesive vision. Her work, from directing movement in fashion films to styling high-concept campaigns, highlights her deep understanding of the intersection between art, movement, and style. This approach allows her to push boundaries and bring a fresh perspective to both the fashion and performance industries.