Fashion campaign: WIRED WEST

Wired West is a short film that highlights the Spring collection, telling the story of two hackers, Ajax and Byte, as they meet the Lady of the manor to exchange cash for groundbreaking technology set to change the world. Joana contributed extensively to the project, serving as Co-Art Director, Creative Producer, Casting Director, Co-Writer and Co-Stylist, helping shape both the creative vision and execution of the film.