ART DIRECTION: HIGH ALTITUDE PASTELS
For the Fall/Winter 2023 Fashion Editorial at Central Saint Martins, Joana collaborated with renowned professionals James Meakin and Schelay McCarter to lead the Art Direction and Styling. She developed the creative vision and mood board, curated looks from the top Fall/Winter 2023 runway collections, and assembled a team of photographers, models, stylists, and movement directors. In addition to overseeing styling and location logistics, Joana crafted an in-depth deck to align the team and bring the concept to life with precision.
High Altitude Pastels - Art Direction Deck:
Mood board, Styling of 14 looks, Stylists, Photographers, Models, Hair & Make Up, Location, Visual Page Spreads, Editorial into film.
