Fashion Campaign: WINTER WIRED WEST

This is an unconventional Christmas story: The Wired West Winter Campaign, marking the fourth drop in the series. This isn't the typical holiday tale—it's a vibrant reimagining of a family’s Christmas Day that takes unexpected twists. At the heart of the chaos is a cheeky, mischievous grandma who ensures that anything is possible. This campaign captures the spirit of breaking tradition with style. Joana played a key role as co-art director and creative producer, overseeing the entire creative process. She also took on the responsibilities of casting director, and assistant stylist, ensuring every detail reflected the campaign’s vision.

Click the images to watch the campaign reels.